Assigment Paper

DIGITAL CONTENT: BIG DATA, MEDIA AND THE CREATIVE
INDUSTRIES
Here is the URL link to the film to be discussed:
(https://learningonscreen.ac.uk/ondemand/index.php/prog/030462DB?bcast=116555527)
After you have watched the film, engaged with the reading and the lecture slides respond to the seminar
task.Seminar Task:
Following the screening, discuss:
1) the core promises of harvesting ‘Big Data’ presented in the film;
2) the key problems associated with harvesting ‘Big Data’ presented in the film;
3) the ethical implications of turning ‘Big Data’ into a powerful commodity in the
hands of a few individuals and entities at the expense of the broader public who
actually generate the data;
4) any ideas that kept coming up in the film and this week’s set reading and lecture
and what they might reveal about the perceived, revolutionary nature of ‘Big
Data’;
5) your take on the possibilities ‘Big Data’ can offer the media and creative
industries.
-Will data analytics help us to understand online community?-Lecture slides and the reading is attached.
The word count is not important. Meaningful answers and good engagement needed.