Assignment Paper

1. How is marketing defined – based on the textbook?
2. What are the four Ps of marketing? Name them and give a description.
3. What is the difference between mass marketing and target marketing? Give an example of a massmarket product, and an example of a product that is targeting a niche market.
4. Research and summarize a marketing campaign for this year’s Super Bowl using the marketing trade
and business media list in your syllabus. You should at least reference 2 credible media/academic sources
for your summary (i.e. AdWeek, New York Times, Wall Street Journal, USA Today, AdAge, etc.) and
include a look at the company’s social channels/website. Your summary needs to include the following
points:
Brand name
Campaign tagline
Descriptor of campaign
Channels used (ad on YouTube, TV, Social media channels, print, billboards at Super Bowl city, etc.)
How was the campaign perceived by the trade media/consumers based on Super Bowl ad rankings? For
example, you can check the USA Today Super Bowl Ad Meter, articles about the campaigns in the trade
media, and the 2020 Kellogg School Super Bowl Advertising Review
https://www.kellogg.northwestern.edu/news-events/super-bowl/results.aspx
How can the effectiveness of your selected campaign be measured?
Please reference every article you have used for the summary.
For extra points, include links and screenshots to actual campaign visuals.elements, such as a video on
YouTube, or a Tweet/Instagram post.