Business Life Cycle

Based on all the work done in seminars and throughout the module you are required to produce a report for
the case study company FitCook Limited. This report should be addressed to the management of the
Company and is required to support their decision making and business planning. Your submission should
consist of the following:
1. An executive summary (max. 400 words)
2. An analysis of the current business (approx. 1,000 – 1,200 words)
3. Your advice to the company on appropriate KPI’s (approx. 300 words)
4. An analysis of the new business opportunity including conclusion (approx. 1,000 words)
The appendices to this report should include:
1. A summary SWOT analysis on the business
2. The latest set of financial statements for the business plus a confirmation statement, both produced in a
format suitable for filing at Companies House
3. The calculation of 5 relevant ratios to support section 2
4. A project appraisal calculation of the new business opportunity
PLEASE read the Business Life Cycle FINAL STUDYNET VERSION ppt to see what content is needed in
the report and it contains key info that is needed for the Accounts. It also contains information about the
business which you need to analyse with the ratios and accounts.
You should complete an end of year account(financial statement) using the figures in *FIT COOK
ACCOUNTS student version* and apply it onto * Accounts_template*
Assignment Brief

Module Title: Business Life Cycle Module Code: 5BUS1156
Assignment Format & Maximum Word count An INDIVIDUAL Report,
Word Guide: 2,500 +/- 10%
(word count excludes Executive Summary and appendices) Assignment Weighting: 100%

Assessment Criteria
Learning Outcomes: Knowledge and Understanding tested in this assignment:
• Integrate the diverse knowledge and skills obtained from the financial, management and finance aspects of their syllabus and apply these to a business case study
• Evaluate the role and function & interrelationships of the accounting & finance member of the team within the management structure
• Analyse the relationships between company actions and accounting, finance and strategic theories
Learning Outcomes: Skills and Attributes tested in this assignment:
• Communicate in a clear and concise manner that meets the needs of the users of the information
• Investigate and search for information on companies using the university on- line sources and other appropriate data that is publicly available and appropriately use these in their work
Transformational Opportunities
• Development of depth of understanding of how business performance depends on key factors
• Significant enhancement of professional communication skills through the experience of constructing a business report.
Feedback /Marking criteria for this Assignment
Performance will be assessed using HBS Grading Criteria and Mark scheme.
Guidance for improvement will be given in writing on the Assessment Feedback Form or on the StudyNet Feedback Form within 4 weeks of submission.

Late assignments will be penalised as follows:
• For up to 5 days after the published deadline coursework will have the numeric grade reduced by 10 grade points per day for each day or part thereof. Where the numeric grade is less than 40 no lateness penalty will be applied.
• Coursework submitted later than 5 days after the published deadline will be awarded a grade of zero (0)

Plagiarism offences will receive standard penalties. .

Detailed Brief for Individual Assessment

Based on all the work done in seminars and throughout the module you are required to produce a report for the case study company FitCook Limited. This report should be addressed to the management of the Company and is required to support their decision making and business planning. Your submission should consist of the following:
1. An executive summary (max. 400 words)
2. An analysis of the current business (approx. 1,000 – 1,200 words)
3. Your advice to the company on appropriate KPI’s (approx. 300 words)
4. An analysis of the new business opportunity including conclusion (approx. 1,000 words)
The appendices to this report should include:
1. A summary SWOT analysis on the business
2. The latest set of financial statements for the business plus a confirmation statement, both produced in a format suitable for filing at Companies House
3. The calculation of 5 relevant ratios to support section 2
4. A project appraisal calculation of the new business opportunity

Further details on each element of the assignment can be found on studynet and in addition the seminars and lectures will provide the information required for each element of the report. The report should be submitted as a single document, appendices can be submitted as separate documents. All documents which make up your submission must be submitted by the deadline to ensure no late penalties are applied.

Student Support and Guidance
• For further help, contact your module leader in their drop-in hours or by email.
• Use the Grading Criteria in your Programme Handbook and mark scheme to help improve your work.
• Go to CASE workshops, use the CASE website and drop-in hours www.studynet.herts.ac.uk/go/CASE/
• Academic English for Business support is available through daily drop-ins from the CASE office. See the CASE workshop timetable on the CASE main website page for details.
• Make full use of Library search to identify relevant academic material and the ‘Subject Toolkit for Business’ which contains links to other Information Databases and the Information Management contact details. (http://www.studynet1.herts.ac.uk/ptl/common/LIS.nsf/lis/4DAF5390094771C2802575ED004212BF)
• Please ensure that you check your draft report for plagiarism prior to submission, using the specific assessment, ‘Check your report here with Turnitin’ on the module site. This is NOT where you submit your final report.