Consumers’privacy is becoming an issue because of the big data

Consumers Privacy is becoming an issue because of the big data
● Introduction
■ The definition of big data
■ Some examples of how big data change the society
■ Provide the purpose that actually big data impact people’s privacy deeply
■ THESIS: When consumers browse clothing, the companies will gather this information through big data and recommend similar items to boost consumption. This type of big data makes consumers’ hobbies and preferences more transparent. and will persuade sellers to exploit their hobbies, shopping interests and so on in order to stimulate additional consumption. Although this boosts consumerism, it has a negative impact on the consumers’ privacy. This can be solved if the government takes strict action to limit the use of big data. Also, consumers can take action to protect their activity.
■ big data will persuade sellers to exploit consumers’ hobbies, shopping interests and so on in order to persuade consumption .
■ Big data makes consumers’ hobbies and preference more transparent.
◆ make a contrast between before and after big data, the consumers shopping hobbies develop some changes
◆ For example, when consumers’ browse one kind of clothes, the companies will gather this information through big data and recommend you the same kinds of clothes to boost consumption.
● How big data cause some security problems
■ Big data will let people face some security problems. With the more collection of data, big data can analyze one person’s personality deeply.
◆ For example When someone was interviewed by a company, the interviewee can know most of his growing experience. The big data can collect an individual person’s life into a personal profile.
● Solutions
■ Governments need to take action to restrict the big data’s influence
◆ FERPA
■ People need to take action to protect their privacy
■ ……
● Conclusion
■ Restate the issue – how big data influence people’s privacy
■ With these solutions, big data will have less influence on people’s privacy

RESEARCH PROJECT

The research paper will be an ongoing process throughout the semester that will require you to choose a topic, research it, and present the information in a well developed paper. The research paper should NOT simply be a “report” on the topic where all you do is organize and present non-controversial researched information. Instead, your research should contain a thesis that expresses a unique opinion or analysis you have regarding your topic. For example, you could research the relationship between eating disorders and advertising and argue that advertising has a direct impact on obesity. However, this is a very broad topic. Because the body of your paper will be about 7-10 pages, you need to limit and focus your topic. For example, the topic “eating disorders as a primarily female issue” would be too broad. You could limit and focus the topic on a specific type of advertisement (clothes ads, or perfume ads) and perhaps on women in their teen years. A better topic would be “Advertising in teen magazines that show female body image have negative effects on body image for teenage girls). Your job is to convince your reader to accept your position, or at least to accept that it is a valid opinion that the audience should take it seriously.

Use of sources:
You will make use of researched facts and the opinions of outside experts to help support and add strength to your research. However, do not let outside research “take over” your paper. The paper is yours from beginning to end, and your own discussion should appear from beginning to end. Outside research will simply add extra support to your ideas. Of course, sometimes reading research material will influence how you think about a topic and cause you to rethink any previous ideas you had about the topic. This is perfectly normal, but talk to me if you have any concerns about this.

Strategies:
Brainstorm your ideas without the use of a computer about topics you have observed in your field. At the start, you should think about at least 2 topics (ideally 3) just in case your first topic doesn’t work. Choose something that interests you and that is researchable (a topic that is not too broad or narrow). After you have contemplated a topic, collect research about your topic by searching online and speaking to experts in your field. Do not research the topic specifically by asking “Do teenage magazine advertisements negatively affect teenage body image?” This will produce an answer that has already been researched, which means it is not unique. It is better to begin compiling your research by breaking your topic up into parts (teenage magazines, advertisements in teenage magazine, eating disorders in teenagers). This separated research will then allow you to make unique connections between the separated topics to formulate your argument.

Some advice:
* Doing research takes a tremendous amount of time and can be quite frustrating. This is NORMAL for everyone. GET AN EARLY START!!
*Avoid changing your topic too late. While researching you may find that your topic isn’t going to work, or you may find a topic you like better. This is why it is important to start researching EARLY so you can find a topic you are truly happy with.
*Be sure your topic is not too broad (e.g. “Advertising Causes Eating Disorders”). If it is, you will only grace the surface of the topic and not present a thorough argument.

* Make use of prewriting strategies. Brainstorm, list, cluster, free-write – anything which will help you gather, analyze, and plan the ideas which are floating around in your head. Use some of the questions below to help:
1. Why am I interested in this topic?
2. What do I know about this topic? What have I always wondered about it? Why?
3. What disagreements do people have about this topic? Why do they disagree?
4. What’s the history of this topic? How is the situation now different from the past/future?
5. Who / what are related topics?
6. What are the problems related to this topic? What are possible solutions?
7. What section of the population is affected by or particularly interested in this topic?
8. What do I still need to find out about this topic? How / where can I find it?
* Talk to people! Ask other students, your friends, or your family what they think about your issue. This will help you solidify your own opinion as well as discover some new points of view.
* Remember that when looking for outside sources, you do not need to depend on sources which discuss your thesis exactly. In fact, much useful information will come from sources which don’t do this. Think of yourself as a detective out to uncover useful information wherever you can find it.
* Keep track of all the reference information on your sources because you will need to include this in the research paper. You can do this by using the RefWorks system through the library webpage (discussed at the Library Demonstration)
* Email me (or come see me) as soon as you have any questions, concerns or setbacks!

Project Steps:
-First individual meeting (Wed 3/4) – Meet in Tolley 101 at your scheduled time.
-Topic and Reference Assignment (Tues 3/10) 3% – An overview of the topic you are considering with the research you have found so far. Hardcopy collected in class and uploaded to Blackboard.
-Research Paper Proposal and annotated References (Thurs 3/26) 4% – A complete overview of your topic and plan. Last day to change your topic. Hard copy collected in class and uploaded to Blackboard.
-Research Paper Outline (Thurs 3/26) 3% – Highlighting the structure of the paper. Hard copy collected with the proposal. No need to upload to Blackboard.
-Second individual meeting (Thurs 4/2) – Meet in Tolley 101 at your scheduled time.
-First Draft (Tues 4/7) 10% – A complete version of your paper (not just parts). Hard copy in class and uploaded to Blackboard. (Optional first draft due 11/7)
-Final Version (Tues 4/28) 20% – Hard copy in class and uploaded to Blackboard.

Late assignments will be downgraded 10% per day late. The final version will not be accepted unless all previous steps are completed.

Paper Components:
-Title page
-Abstract page
-Paper
*Introduction (background information and a thesis statement)
*Body sections (all introduced with a subtitle and should include the results)
*Conclusion (NOT THE RESULTS! This is simply a section to summarize your
ideas)
-Reference page