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Digital Entrepreneurship & Digital Disruption

Business report
You are an entrepreneur seeking to firstly identify an opportunity for a digitally disruptive business and then
define a potentially-profitable business model in the fitness industry.
In business report format you need to:
1./ Critically evaluate the key technologies that will generate opportunities in the fitness industry.
2./ Assess the competitive environment for the opportunity.
3./ Develop a Business Model Canvas for the chosen business opportunity, with a clear consideration of the
value proposition.
4./ Evaluate the main risks associated with bringing the opportunity to market.
Makes as many assumptions about your role as you like in order to build a realistic business scenario.
References from both academic and commercial sources should be included

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