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Global Marketing PROJECT

Requirement:

Product and Price Strategies:

The objectives of product management are clearly stated and appropriate. Tactics for managing the product/service/brand are thoroughly and clearly identified and reasoned.

The objectives of pricing management are clearly stated and appropriate. Tactics for managing price are thoroughly and clearly identified and reasoned.

Requirement:

Place and Promotion Strategies;

The objectives of distribution management are clearly stated and appropriate. Tactics for managing distribution are thoroughly and clearly identified and reasoned.

The objectives of communication management are clearly stated and appropriate. Tactics for managing communications are thoroughly and clearly identified and reasoned.

Requirement:

Market Entry Strategies:

Discuss and justify your entry mode strategy.

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