How Social Media Marketing Impact on Consumer Buying Behaviour in United Kingdom?

Research Proposal MSc Research Methods Submission
(To be completed by Student)

Student number:
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Working Title:
How Social Media Marketing Impact on Consumer Buying Behaviour in United Kingdom?

Proposal options:
Full Time ☐ Part Time ☐
Dissertation ☒ Work based (client) Project ☐

The data collection / fieldwork will take place in (which country or area):
……………United Kingdom………………………….

Which approach / method(s) you will apply:
Quantitative ☐ Qualitative ☐ Mixed methods ☒

Please write down 2-3 potential supervisors (name) that you would like to work with:
……………………………………………………………………………..

Purpose of research
Introduction to the topic:
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Research objectives:
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Literature review/problem definition:
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Research design
Overall approach:
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Type of investigation:
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Quality considerations:
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Ethical consideration:
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Time scale and resources:
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References
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End of submission form