HOW THE FITNESS INDUSTRY USES SOCIAL MEDIA PLATFORMS AND THE IMPACT ON CONSUMER PURCHASING BEHAVIOUR

This dissertation must include the following chapters:
1. Introduction
2. Literature Review ( I already have the literature review written and attached to the “additional materials so
USE THAT ONE)
3. Methodology (the research questions are mentioned in the document “Survey Questions and Research
Questions” in additional materials
4. FIndings
5. Analysis of results
6. Conclusion
(all the information that mention what each chapter needs to contain are int he “Guide to finalising
Dissertation Document” in the additional materials.
As a method of research I conducted a survey which has 40 respondents and the CSV file is attached in the
additional materials (so you can analyze it in excel, spss with mandatory graphs, charts, etc) and I also have
the Survey Answers reports, which is a word document with all the analysis for each question answered.
The disssetation must include all that is asked in the “Guide to finalising the dissertation”.
Information about the methodology chapter are also attached in the Methodology powerpoint in additional
materials