Information System-Driven Business Plan

Final Business Plan Submission Guideline

Format: A4 // 6 pages // 1-inch margin // double spaced // 11 point // Times New Roman

Goal: Propose an information system-driven business idea (e.g. website, mobile application, software) Note: Do not propose – a website that sells…

Grading criteria: Clarity, level of effort, quality of content (potential impact and innovativeness)

Ideas that will not be approved
 Taxi-reservation
 Bus-tracking
 Parking lot search
 Food ordering
 Restaurant reservation

Content

1. Executive summary (Max: 1 page) (JUST BRIEF SUMMARY)
 Description of business: provide some information about the service you wish to offer
 Markets: what markets do you intend to target?
 Revenue model: what revenue model (e.g. advertising, sales, subscription etc.) do you intend to use?
 Growth potential: what do you hop to achieve in one to three years’ time?
 Summarisation: summarise the problem solving for customers, solution etc.

2. Opportunity and service description (Max: 2.5 pages)
 Describe the problems and solution
 What innovative features does your application offer?
 List three unique selling points offered by your application
 Provide a detailed description of your application
 Who are your key customers and how will your application satisfy customer needs and expectations?
 Use an image if it helps

3. Industry analysis (Max: 0.5 page)
 Describe the industrial environment you intend to work (e.g. the size of market)
 Describe the general market trends
 Identify important changes in this market

4. Competition analysis (Max: 1 page)
 Describe your competitors and the main strengths and weaknesses of the competitors
 How can you be different? How can your application be more competitive?

5. Execution (Max: 1 page)
 Outline the sales plan, technology plan, revenue model and other logistics involved in running your business

6. Reference
 Put down the references you used in this plan

*** Follow the format and the order of content strictly ***