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Intro To Business Company

ntroduction to Business 75-100: Integrative Project Phase One
Course Section:___ Team Number:___ Company Name: ____________________________

Format and Research:

· Format components include: title page, executive summary, table of contents, introduction, content and analysis, conclusion, references (in this order).

· Professionalism: Effective and consistent use of business quality English, including spelling, grammar, sentence structure, paragraph structure, headings, sections and a logical flow of argumentation. To what degree does your report reflect the qualities of an undergraduate business composition?

· Word processing: cover material (as present), 8.5” x 11” white paper, double-spaced text (appendices can be single-spaced), Times New Roman 12 font, full justification, 1” margins. When in doubt refer to a current APA guideline manual (6th or 7th edition).

· Research sources: a minimum of 12 independent, high quality sources. Related to formatting and research standards, the company, the environment, strategic analysis, the recommended strategic adaptation, contract structure and team processes.

· Correct APA in-text citation and referencing.

25 marks:

5 marks

Total:

Content and Analysis:

· Compelling Introductory and Concluding Positioning, relevant Company History, and Description.

· A comprehensive and meaningful strategic discussion that ties together the nature, means, and dynamics of the organization’s approach to value creation and sustained competitive advantage.

· Current competitive situation analysis: Environment, industry(ies), competition, corporate and business strategy, and competitive position

· Thorough application of appropriate strategic frameworks in support of core assertions (for example: VRIO/VRINE, 3Cs, SWOT analysis, Value Chain Analysis, Porter’s Five Forces, PESTLE and/or others).

· Examination of the organization’s current structural and culture design: how are the organization’s structure and culture best characterized; is the firm organized to compete by supporting and enhancing value creation; does the organization possess a culture that supports and reinforces its value creation strategy.

· Proposed strategic adaptations: (re)alignments of organizational structure or culture in support of business-level and corporate-level strategies necessary to improve competitive position and/or improve responsiveness to business environment.

50 marks:

5 marks

10 marks

5 marks

Total:

Professionalism and Team Process Assessment:

· Communicates the corporate strategic analysis in finished manner and contains no superficial gloss.

· The executive summary (1 page maximum) is a concise representation of the content and analysis.

· Phase One: Appendix A (2 page maximum, single or double-spaced) is the team contract. It includes standard contract components reflecting an appropriate amount of research and specifically the names and signatures of the team members.

25 marks:

10 marks

5 marks

10 marks

Total:

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