Marketing Orientation and Strategies in the Dutch Residential Real Estate Construction Market

Details for Findings:
-Accurate, relevant and complex analysis of the data collected.
– Accurate, relevant and complex characterization of the context and factors of influence.
– Accurate, relevant and complex relation of findings with research questions
-There should be a reference (what happened during the interview, make something up. For example, what
the interviewee felt while answering Q2 or Q3 “name them as well” you can see more example in the
“Example findings.)
-Quotes should be made of interviewees statements for explanation of the Findings (it can be taken from the
“interview transcripts.”document)
-Draw graphs, tables, charts to explain the findings better.
-The Findings should be under these sub-headings:
Results Headings and Sub-headings:
4.1.The Results on Customer Orientation
4.1.1.Customer Preferences Strategy
4.1.2.Product Development Strategy:
4.2. The Results on Inter-functional Coordination:
4.2.1.Inter-functional Resources Coordination
4.2.2.Integrated Marketing Communication
4.3. The Results on Competitive Orientation
4.3.1.Competitive Analysis
4.3.2.Internal Business Processes
4.4. Summary of Findings