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Porter’s Five Forces

Devote a separate paragraph to each force. Start each paragraph by identifying who or what you are talking
about in each section. For example, in the bargaining power of the buyers’ section, start by explaining who
the buyers are. Rate each force as high, medium, or low and explain why. Finally, decide if this an attractive
industry to enter from an entrepreneurial perspective? Write a final paragraph explaining why or why not.
Use reasoning in support, terms from the lectures, and logic, not just your opinion. Emphasize the evidence
and build on it. As this is an essay question, please use the rules of good grammar, sentence structure, etc.
You will be graded on the following 5 areas: Application of industry issues, Use of appropriate terminology,
Development of argument via examples, Analysis and evaluation, and your Writing and organization.
MUST USE THIS ARTICLE AS A SOURCE: https://www.nytimes.com/2020/03/30/business/coronavirusretail-furloughs-macys.html

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