Start up Guide

8. Start-up guide

In teams, you will write a start-up guide for entrepreneurs interested in the Creative industry of your choice (music Hip Hop producer). This report should be written/spoken in your own vernacular to attract readers. You must use Canadian sources only for Financing section

• ○ Financing (government programs, grants, hip hop competitions, etc.)
• ○
• ○ Trends in the industry (what will the future bring?)
• ○
• ● Definitions / Glossary*
• ● Links & References*

• Start-up guide
Excellent (9 – 10) Good (8 – 8.9) Average (7 – 7.9) Poor (<7) Creativity 2 points The guide feels unique, the voice of the authors is present and consistent throughout the work. It is evident that the team worked to develop a look and feel that will connect with their target audience. The guide feels conventional, the voice of the author is not present or consistent. The team doesn’t appear to have developed a look and feel to connect with their target audience. Ideas & Content 2 points The guide is clearly targeted at young readers, it is focused on the selected topic and the language used holds the reader’s attention (uses the target audience’s vernacular). The target audience is not clear. The content is not centered around the selected topic. The language is too academic and not attractive for the reader. Use of course theory 2 points The entrepreneurship concepts used in the guide demonstrate deep understanding of the theory covered in class. The entrepreneurship concepts used in the guide demonstrate good understanding of the theory covered in class. The entrepreneurship concepts used in the guide demonstrate some understanding of the theory covered in class. The entrepreneurship concepts used in the guide fail to demonstrate understanding of the theory covered in class. Organization 2 points Well organized, logical sequence and structure. Includes Introduction, Definitions/Glossary, Links & References, six sections (elements), and each section has one team member as the main author. Well organized, but illogical sequence or structure. Includes Introduction, Definitions/Glossary, Links & References, six sections (elements), some sections did not specify the main author. Weakly organized, no logical sequence or structure. Includes Introduction, Definitions/Glossary, Links & References, six sections (elements), sections did not specify the main author. No organization, sequence, or structure. One or more sections missing, sections did not specify the main author. Citations 1 point Information is cited properly in APA or MLA format. Information is cited properly. Information is cited, but has errors. Information is not cited or is cited incorrectly. Sources 1 point Information is gathered from over 12, some academic, sources. Information is gathered from various sources (8-11). Information is gathered from a limited number of sources (5-7). Information is gathered from less than 5 sources. •