Whole Foods Market Assignment 2
Build a DCF valuation model for Whole Foods.
Start with the baseline forecast given in the case, but extend the forecasting horizon to 7 years into the future. Make sure to clearly explain your justification for your assumptions about sales growth rate, EBITDA margin, etc. in the spreadsheet.
At the bottom of the spreadsheet below your DCF work, add a textbox explaining what your “story” or narrative is about Whole Food’s future that is underlying your DCF model.
Turn in your spreadsheet on Canvas.