Develop a business, either a product or service, which is nutrition related. Explain your business, in detail describing who, what, when, where, why and how.
Identify and describe your market. Enumerate the number and type of customers you expect to have in 1, 2, and 3. Where and how will you get these
customers? Who is your competition? Why are they your competition? What will be your ” extra” that will set you apart from the competition? Describe how
your business is organized. What is the legal structure? Why did you select this structure? What licenses or permits will your business need to operate?
Estimate your start-up costs. Be specific. What is your projected salary for years 1-3? Develop a projected income and expense report. Identify your cash flow
and gross margin: Is your income exceeding your expenses? How must you price your services or cut your expenses to turn a decent profit and keep cash on
hand for expansion or emergencies? Develop a break even analysis: How long will it take you to break even and then move forward to turn profit?
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