CSR and DEI in Your Project Team – LIVE STREAMING TV FOR NETFLIX

C​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​ourse: BUS400 Driving Business Opportunities Selected company: Netflix Proposed new product: Live Stream TV for Netflix OVERVIEW: Carl Kaysen, an American academic known for coining the phrase “the soulful corporation” to define new, more responsible large companies, believed said companies’ goal was no longer ROI. He proposed that these modern companies identify and target the much larger goal of being responsible not only to stockholders but to all. In today’s world, companies like UPS have mapped deliveries to make as many right turns as possible in order to save time, protect employees, save fuel, and reduce emissions. The NFL, Salesforce, and Walgreens have stepped up their DEI​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​ strategies to avoid bias in hiring and promotion of underrepresented groups. PROMPT: With this in mind, describe the makeup of your project team. Then, address the following questions about your proposed strategy: 1. What steps are you going to take to promote CSR initiatives? For example: what community programs, nonprofits, or environmental projects will the new product [Live Stream TV for Netflix] support? 2. How do you plan to attract, develop, engage, and reward your project team? GUIDELINES FOR SUBMISSION: For this assignment, submit a 1- to 2-page Word Document using double spacing, one-inch margins, and 12-point Times New Roman font. Sources should be cited according to APA style​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​.