Brand Extension

Brand Extension Assignment: Choose a product and write a 5 page summary discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Headings to include:

Brand (to include a brief background)

Extension idea

Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

Course Objectives:

Develop a Marketing Plan
Define the types of marketing research
Analyze potential pricing alternatives.
Define channel strategy
Design a sales management plan.