International Markets

Analyze that potential international market by considering the 4 aspects of the Diamond of National Advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments.

Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion and the forces that may act as barriers to that expansion. Refer to your analysis of strengths and weaknesses completed in Week 1, the Porter’s Five Forces worksheet from Week 3, and your analysis of the Diamond of National Advantage.

Evaluate the 4 adjustments leaders must make when expanding internationally (Burkus, 2012). Recommend 1 specific leadership action for each adjustment, such as developing a global mindset, developing sensitivity to cultural differences, decentralizing, deciding on the level of involvement, etc.

Recommend whether the organization should expand into the chosen country. Explain your rationale.

Create a Microsoft® PowerPoint® presentation to present your analysis and recommendation. Include the following sections in your presentation:

A cover slide (Slide 1)
An agenda (Slide 2)
Identification of the country you have chosen (1 slide (3), with speaker’s notes)
1 slide for analysis of each of the elements of the Diamond of National Advantage (4 slides, (4-7) with detailed speaker’s notes)
A summary of analysis of the forces that will help the organization succeed in the new country (1 slide, (8) with detailed speaker’s notes)
A summary of analysis of the forces that will hinder the organization’s success in the new country (1 slide, (9) with detailed speaker’s notes)
Leadership actions required to make the 4 adjustments identified by Burkus (2012) (1 slide, (10) with detailed speaker’s notes)
A recommendation and rationale (1 slide, (11) with detailed speaker’s notes)
A conclusion (Slide 12)
References (Slide 13+)
Speaker notes should be a solid/robust paragraph or two. A few sentences will not be sufficient. Slides should have bullets statements and complimentary visual aids.

Cite at least three peer-reviewed references from journal articles to support your assignment and make sure your references have corresponding in-text citations.

Format your citations according to APA guidelines.