MKT-315-Introduction to Marketing
PEER RESPONSES
In 100 words each, kindly help respond to the 6 peer posts
DQ1
Assessment Description
Watch the video “Sales Management.” Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of sales people. In replies to peers, discuss whether you prefer personal selling or other forms of marketing communications and explain why.