United Breaks Guitars You Tube Video 4.5 mins
United Breaks Guitars Case Study
Discussion Questions
1. Evaluate United Airlines response to Dave Carroll’s video? Did the airline handle the incident well? Explain your answer if yes or no.
2. Why was this video seen by so many people, so quickly?
3. In your opinion how would you have handled this incident if you were in charge of social media for United Airlines?
4. In general, how should corporations prepare for the challenge posed by user generated video content and other materials disseminated on social media?
Min of 2 pages (500 words), 12 point font, double spaced APA format. Please provide citations and references.
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