W- Digital Marketing

Objectives: Develop a digital marketing strategy for a real-life SME (a small and medium sized enterprise) in
Sheffield. Completion of this assessment will require desk research into the rationale for the choice of the
selected company and the covered digital marketing topics. There are plenty of sources provided in the “My
reference list” on Blackboard. Students require independent reading and use library and secondary sources.
There is no expectation or requirement for you to contact the selected company or for conducting primary
research.
Proposed Structure:
Your answer be in a business report format, this means it must include:
A title page (includes an assessment title and your student number only)
An executive summary (300 words maximum, excluded from main word count)
A contents page (excluded from main word count)
An introduction (200 words): Introduction to topic and brief background of SME (critical; justify your choice);
Proposed digital marketing objectives for the chosen SME
Critique of Current Digital Marketing Strategy (suggested word count: 1500 words)
Details of the proposed digital marketing strategy (Demonstrates the application of digital marketing theory
chosen to your SME and provides three recommendations of the most appropriate use of digital marketing)
(suggested word count: 1200 words)
Conclusion (100 words)