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w- Ideation Report

I require a succinct and rigorous analysis of the external business environment of Mekong Inclusive Ventures
(please refer to case study attachment).
It must contains a comprehensive range of relevant factors linking to the client’s business and extremely indepth analysis and a discussion of the current situation, macro-economic trends and industry competitiveness
backed up by empirical data from reliable information sources (where reliability is doubtful, an adequate
justification is provided for usage).
Please utilise PESTLE analysis , Porters 5 forces Model and the 3C model to deepen the analysis (please refer to
attachment)

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