individual report critiquing how it was marketed to other businesses. They should also address any potential CSR issues and how they impact the sales and marketing process as well as implications (if any) from the E2E supply chain (3,500 words). The report should be theoretically driven, focusing on marketing communication strategies and the psychology of persuasion in B2B.
Your report will reflect on the following elements: The extent to which you show evidence that you have
made use of theories and concepts from class and from your own wider reading in the preparation of your
report. The professionalism and attention to detail in your report.
Research and critique 30%
Theoretical framework 20%
Analysis – application of theory to critique 30%
Conclusions and Recommendations 10%
Referencing and Bibliography 10%