Success in marketing is only possible with a clear understanding and definition of target segments, their
needs and the benefits a product can deliver to those segments. This week you need to define the segment or
segments that your marketing plan will address. Companies and products often target multiple segments with
specific plans and tactics tailored to each segment. Keep your focus tight and limit your plan to one or two
segments.
Utilizing the product that will be featured in your marketing plan: Amazon Drone Delivery System
Define which market segment or segments your product will target. Explain the method you employed to
define the segments.
Detail the segment needs your product will satisfy and the main benefits of your product.
Create a value proposition for your product/company.
Guidelines
This component of the Marketing Plan should be 400 – 500 words. Your paper should formatted according to
APA standards (double-spaced,Times New Roman,12-point font, 1-inch margins)